University Hospital Consultation Case Study Example | Topics and Well Written Essays - 1000 words

University Hospital Consultation - Case Study Example The industry is characterized by uncertainties in the regulatory atmosphere, digital transformation, continued scientific transformation and influenced by the global economic changes from depression to a recovering economy. The success of the university hospital is dependent on its structuring, effectivity, and management. The approach focuses on organization, management, and effective control of operations to ensure success. The strategy implies that the set strategies are well managed and measured at the end of every quota to evaluate the level of efficiency in meeting the hospital`s mission, vision, and objectives. The actions of the strategy can be examined as identifying the hospital`s functions in relation to the purpose, long run goals, objectives and allocating the available resources in to meet the health care consumer needs. Other crucial factors in the strategy include a unifying and coherent process in management process decision making, adoption of contemporary technology and application of the science in telemedicine. The hospital`s mission statement, is performance and efficiency based is a critical pillar in emphasize of the companies key fundamentals of ensuring high-quality service delivery to counter the competition faced (Grant 2008). Most players in the industry focus on keeping up with current technological changes in medicine. The key values emphasized in the mission statement focuses on optimizing on technological advancement to ensure efficiency and satisfaction. The objective of the hospital is to ensure an efficient system that caters for all social classes of the society and at the same time ensure optimization of profit. The values are directed towards capitalizing on the university institution`s pool of skilled individuals-students and staff- to enhance research Significance and spearhead a campaign to develop world cure for cancer. The vision and mission statement that is centered on efficiency and

Corporate Communications Essay Example | Topics and Well Written Essays - 750 words

Corporate Communications - Essay Example When all of the divisions have their own communications strategy and there is no overall corporate guideline on communications, it is hard to control communications functions, especially when the company is multinational. Sara Lee Corporation is trying to find the balance between centralized control of communications and the development of communications strategies at the local level, many other multinationals are having the same struggle. The major point is to bring all of the communications professionals from marketing, public relations and internal communications into a single department so that the knowledge can be shared, the experience enhanced and the visibility of communications sector within the company ensured (p. 127). Such cross-functional integration over and above departments is needed because most of the work related to communications cuts across different knowledge and skills domains. In addition, the communications within the company are mostly informal (p. ... ations are separate), while under horizontal structure there is no clear line of subordination and each department has a unique function and undertakes the portion of company's overall mission. Moreover, under the vertical structure the corporate communication is placed high within the company and involves the formal collaboration. As it was mentioned on the page 133, the survey of the 75 largest US corporations has proved that the vast majority of these companies have communications and marketing departments functioning on the same level (the horizontal structure). The same tendency is observed in UK and European companies. Therefore, the communications function is divided into two major fields -direct communication (such as employee communication, corporate design, all internal and media communications) and direct marketing (such as branding and advertising). It is worth to note that this division is not always appropriate for the small business units because the communications function is not developed so well and involves fewer specialists compared to the internationals such as Sara Lee Corporation. Moreover, the preferred interdependence and at the same times sovereignty of two departments reflects their importance to the company. Even though the tendency to divide communications function within the compa ny, there are some exclusions. For example, in the Netherlands the communications disciplines are consolidated in a single department with high position within the company. Sara Lee Corporations tensions are quite traditional for the majority of multinationals. There is the need to separate central communication departments from marketing because some of the communication areas fall outside the operational. For example, marketing has to deal with